In 2006, independent digital publications began to create a space for themselves on the web, offering digitally unique ways to educate and entertain consumers focused on singular categories. We can thank media giant BuzzFeed (Tasty) for this movement truly skyrocketing in 2011, when they began to diversify their portfolio into niche, culturally relevant publications.
We created an independently branded publication that showcases unique restaurants in Plano.
Following the industry model of short names, That’s Tempting was formed based on the publication’s highlighting of restaurants, bars, and coffee shops. Odyssey then built a restaurant contact list, concepted, filmed and edited all videos and placed them on the website in 20 days.