400 N. Ervay

Mini-Documentary Shows A Historic Building Put To Good Use.

Client: 400 N. Ervay
Services: Storytelling, Film
Category: Real Estate

The Brief

The courtroom where Bonnie and Clyde were tried and sentenced is interesting as is– but now that building is going from historic monument to a livable, usable space. We jumped at the opportunity when developer Todd Interests approached us to promote the historic Courthouse, which is currently serving as a U.S. Post Office at 400 N. Ervay in downtown Dallas.

400 North Ervay is a mixed-use space with plans for an upscale grocery and bakery on the lower level, and exclusive 78 classic living spaces in the middle. Each space is the epitome of modern luxury living, and capped off by a sprawling, 20,000 square foot rooftop terrace.

Paying homage to its history, the landmark courtrooms make this property unlike any other residence in Dallas. Todd Interests is bringing an experience that, until now, was solely reserved for the likes of New York or Boston, and it’s just feet from the passenger rail.

The Story

Our job was to raise awareness. We knew that once the public was aware of the magnitude of this new project, they’d come running.

We wrote, filmed, and produced a short film that could be distributed in a number of media, showcasing the elegant past and its bright future.

Our film went out to thousands of targeted potential residents. For most people, this was the project’s introduction and their first impression. We decided the film needed to effectively present the future of the residence and development project but, it also needed to be concise.

The Results

Our film was used to pre-visualize the property while the property was under massive renovations.  Pre-leasing exceeded all expectations, hitting an 80% lease rate 90 days before opening.  Today, 400 N. Ervay is completely occupied with residents enjoying the best of urban living in downtown Dallas.

Interested in discussing a storytelling project with Odyssey?