Food is a universal language. It allows us to experience cultures by sight, taste, and smell. It’s something that doesn’t have to be spoken. While That’s Tempting is a video platform and social assignment at its core, the move towards an independent publication is an opportunity for the travel and tourism industry to stretch beyond listings and beyond blog posts about the top 15 to-do’s.
In a Dallas congested food market, it’s hard to stand out. Plano understood that.
When you’re a neighboring city to a large metropolitan, you’d think the ability to ever get out of the culinary shadows would present itself as difficult. But when you boast a track record like Plano, Texas, which birthed some of the most memorable (and unique) restaurant chains in the region – you can boast a little. In this case, we boasted a lot. From chef interviews, to influencer dining experiences, we put the city of Plano on the dining map in North Texas.
The industry made large shifts in how consumers educate themselves with content and we quickly jumped on board. While this may seem like “just another” food publication floating around the web, we changed the culinary perception of what has been considered a “Dallas suburb” to be directly in-line with fun and flavor-packed dining experiences.
Within 2 weeks of being live on Facebook, we garnered…